India’s Leading FM Radio Network Deploys edgeBOX in 9 Cities

Posted on March 30, 2010. Filed under: Uncategorized |

This case study is available for download here.

Radio Mantra is a leading FM Radio operator in India and it is the radio arm of media conglomerate Dainik Jagran Group. With FM services offered in Punjab, Haryana, Uttar Pradesh and Jharkhand, it covers a huge swath of territory and population in India.

Here is a profile of Radio Mantra based on 2009 data:

Listener Base: 4.7 Million     Revenue Growth: 15% YOY         Employees: 300

With operations all over Northern India and offices spread out geographically, Radio Mantra faced some unique challenges in designing and implementing their voice and data infrastructure. Their employees at various locations needed to collaborate, communicate and telecommute in a seamless, secure, non-intrusive manner. There was need for a robust, inexpensive phone system for the employees to call and conference, as well as a secure data platform that would allow them to collaborate and share work and resources in a protected environment. It would also be nice for the employees to have status and messaging – ability to see the status of co-workers such as available, busy, in a call, in a meeting etc and message them accordingly.

Radio Mantra selected the Critical Links’ edgeBOX after initial field trials, as the low initial investment and the stability of the platform combined with the easiest to use IP-PBX on the market and the flexibility to adapt to multiple scenarios securely, such as remote login using VPN, suggested a significant reduction in communication costs and quick return on investment. In addition, edgeBOX maintenance costs were significantly lower than competing products, meaning that in the long run the Total Cost of Ownership would be minimal, while providing Radio Mantra with a solution that fully met their requirements.

….The complete case study is available for download here.


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